The importance of digital literacy in the workplace

As remote and hybrid work models become more common in the wake of the COVID-19 pandemic, digital literacy in the workplace is becoming increasingly important.

While it used to be that digital skills were only important for staff in the IT department, times have certainly changed and today’s organizations can benefit from increasing digital literacy across the board.

And while digital literacy plays a significant role in a company’s ability to stay current, improve processes and continue to serve its customers and clients in new ways, increasing digital literacy in the workplace can also have a significant impact on the employee experience. Especially with more and more organizations allowing staff to work remotely, employees who are lacking in digital literacy might struggle to perform core tasks and organizations could miss out on realizing the full value of its technological investments.

Digitally literate employees can help their organizations stay current and compete in the open market.

Here are some of the ways digital literacy can benefit any business.

Building Brand Awareness

It’s no secret that online shopping for goods and services has significantly increased since the onset of the COVID-19 pandemic.

In fact, it’s been said that the pandemic has advanced the trend of online shopping, especially in the grocery store business, by as much as seven years. Having an online store, and an active online presence, can lead to increased sales and help build brand awareness.

University Canada West offers several micro-credentials that can help learners build the skills needed to succeed in e-commerce and digital and social media marketing.

The Online E-Commerce Micro-Credential topics including how the design of a website affects how customers choose to purchase goods, how to attract customers using search, social media and other digital tools, and how to choose the best marketing channel for a business.

The Certified Digital Marketing Professional Micro-Credential gives learners the latest and most up-to-date digital marketing skills needed to succeed in today’s ever-evolving digital economy and equips them with the tools and skills to create effective and cohesive online strategies. And the Social Media Marketing Micro-Credential provides a thorough overview of social media and how businesses can design social content to reach customers.

Cyber Security

Cyber security is an integral component to every business’s digital strategy. Organizations must evaluate the safety of its network or risk suffering significant damage to its reputation in the event of a data breach.

And the risk of suffering a data breach is increasing with the increasing reliance on digital services and the usage of cloud services to store sensitive data and personal information.

Cyber threats can come at any level and organizations can no longer rely on out-of-the-box cyber security solutions, like anti-virus software and firewalls. Cyber criminals are getting more adept at circumventing conventional cyber security measures.

The Cyber Security Analyst diploma program at Canadian College of Technology and Business equips students with the skills and knowledge to tackle complex challenges within the field of cyber security. The one-year program covers operating systems, data management and general system communications.

Managing Business Digitally

All levels of an organization can benefit from learning to use digital systems, including managers. Learning to use digital systems can help every department improve its processes and thrive.

It’s no secret that advancements in technology are taking over business, and managers will benefit from learning to use them to their advantage. Digital systems can help improve everything from the hiring process and customer relations to enhancing the decision-making process and even increasing profits.

Toronto School of Management’s Diploma in Digital Management Co-op program is ideal for learners who want to pave the way for a successful career in business management in today’s diverse and challenging digital world.

It blends the fundamental business strategies and industry-recognized methods for managing people with an understanding of the role of technology and digital literacy.

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