Tag Big Data

How Big Data can improve consumer experiences

The term “Big Data” has been thrown around a lot in recent years. But what does it mean? And how can businesses use it to improve and personalize the consumer experience? What is “Big Data”? Big Data refers to the large, and sometimes hard-to-manage, volumes of data collected by businesses every day. In this increasingly digital age, organizations can collect data from a variety of sources – from purchase history to social media commentary, businesses can collect insights into their customers across multiple touchpoints. And that data…