Tag Education

How artificial intelligence is shaping business

Artificial intelligence (AI) has a wide range of uses in businesses, including streamlining job processes and aggregating business data. Many people still associate AI with science-fiction dystopias, but that depiction is fading away as AI develops and becomes more commonplace in our daily lives. Today, AI is a household name – and sometimes even a household presence like Alexa or Google Assistant. AI should be looked at for business capabilities more than technologies. In business, AI has a wide range of uses; most of us interact with…

How to design a social media strategy that will step up your game

In today’s digital age, developing an effective social media strategy is an essential step to growing any business. Globally, according to Statusbrew, more than 3.8 billion people are using social media this year. This number is projected to reach 4.41 billion by 2025 according to Statista. With this many people using social media, it’s one of the most cost-effective ways to build brand awareness and reach target audiences. Social media marketing is particularly unique in that businesses can target specific demographics and audiences, catering their strategy to…

The Recipe for Success: Education and Experience

A student’s post-secondary experience paves the way for what they will do and who they will become after they graduate. A strong education builds the skills, knowledge and judgment they will need to thrive as future industry professionals in their chosen field. One of the best ways for students to actively learn and develop their skills is by bringing real-world examples into the classroom, which encourages them to foster an understanding of what is to come after they graduate. At GUS Canada, we make it a priority…